NASCAR’s Jeff Gordon fronts geothermal heat pump ads

July 5, 2011

Jeff Gordon explains the benefits of geothermal heating and cooling systems in the WaterFurnace advertising campaign

Geothermal heat pump manufacturer WaterFurnace Renewable Energy has launched a new advertising campaign that features NASCAR champion Jeff Gordon and the benefits of geothermal heating and cooling systems.

The multifaceted advertising campaign showcases the four-time NASCAR Cup Series champion in two 30-second television spots that will air in major markets beginning this month.

The campaign also includes print ads in Time, Newsweek and The Week, along with radio spots and online advertisements that complement the television spots. Gordon, who installed a geothermal heat pump in his North Carolina residence, explains the dramatic financial and environmental benefits of a high-performance WaterFurnace geothermal system.

In Gordon’s words, the system is the environmental equivalent to “taking two cars off the road.”

The television spots also reference the 30 percent federal tax credit that significantly reduces the cost of purchasing and installing a geothermal system.

“In the past, a campaign of this type was rare in the geothermal industry,” explained Tim Litton, WaterFurnace director of marketing.

“This campaign reflects the tremendous growth in geothermal adoption in recent years. Through our relationship with Jeff Gordon, a real WaterFurnace customer, we’re hoping to educate consumers on the benefits a geothermal heating and cooling system delivers and generate interest in the WaterFurnace brand of products and services.”

The television spots are available on the WaterFurnace YouTube channel and on the WaterFurnace website at www.waterfurnace.com/jeff, where customers and contractors can find additional information about WaterFurnace, its products and the support it offers its customers and its dealers.

WaterFurnace International, Inc., produces residential, commercial, industrial and institutional geothermal and water source heat pumps.

Products from WaterFurnace include energy-efficient and environmentally friendly geothermal comfort systems, indoor air quality products and pool heaters. WaterFurnace (TSX: WFI) was founded in 1983 and the company is headquartered in Fort Wayne, Ind.