Two in three Americans would try out electric vehicles

August 25, 2010

As many as two in every five American consumers would be keen to test drive an electric vehicle, according to the Consumer Electronics Association.

The consumer electronics trade body has published a study suggesting that the environmental benefits and potential cost savings of electric vehicles are proving attractive to consumers.

The ability to travel without gasoline, reduction in pollution and the fact that electric vehicles will not need oil changes or tune-ups were cited as particular reasons to opt for an electric vehicle.

But, while 40% of those surveyed a the end of May 2010 would test drive a vehicle, questions still remain about battery life and the convenience of battery charging.

Just over half of consumers questioned said they would be less likely to consider an electric vehicle if they had to install special battery charging systems at home.

Awareness of the various types of alternative vehicles is “low” according to the CEA report entitled Electric Vehicles: The Future of Driving, but 42% of consumers do have an eye on news reports about electric vehicles.

Increased interest

Chris Ely, CEA’s manager of industry analysis, said interest in electric vehicles was “strong and likely to grow” as vehicles like the Nissan LEAF and the hybrid Chevy Volt enter the market later this year.

He said: “Environmental benefits, coupled with potential cost savings in fuel and tune-ups, will lead to increased interest for electric vehicles and potential floor traffic at dealerships. But concerns regarding battery life, charging stations and limited mileage may keep some consumers away until a comprehensive infrastructure is in place.

“Manufacturers, dealers and other sellers will need to emphasize mileage and battery-related specifications when promoting and selling electric vehicles,” added Mr Ely.

Manufacturers

Manufacturers looking to introduce electric or electrified vehicles later this year and in 2011 have been working around the country to help develop more recharging infrastructure.

The latest partnership has seen the Ford Motor Company working with Oregon utility Portland General Electric (PGE) to prepare the city of Portland and the Pacific Northwest for electric vehicles.

The two companies announced yesterday that they would work together to push for favorable legislation in the area to support development of recharging infrastructure. They will also collaborate on research and education outreach efforts.

Ford is set to introduce its Transit Connect Electric small commercial van, its Focus Electric passenger car, two next-generation battery-powered hybrids and a plug-in hybrid over the next two years.

Mike Tinskey, Manager of Vehicle Electrification and Infrastructure at Ford said: “To support the roll out and acceptance of these vehicles it is important to work with local utilities to make sure the necessary infrastructure and grid capability are ready.”